2014 F-Council 财务管理实战训练营——财务分析对战略规划的启发

2014 F-Council 财务管理实战训练营——财务报表分析对战略规划的启发

2014 F-council Financial Management Training—financial analysis enlightening strategic planning

Course Description：
All well-developed enterprises have a very integrated finance system to guarantee its growing healthily and stronger. On the contrary, poor-developed enterprises are very weak in financial management. As a very key tool to assess the enterprise performance in the past period, evaluate the current financial status and the anticipated future trends, financial analysis is fairly significant in making better plans and decisions for the enterprises. However, diversified business versions make the requirements& analysis of financial statement sophisticated.

Therefore, do you have the following confusions?
What are the sensitive factors which can affect the enterprise profit?
It’s not difficult to use cost-plus pricing; however it might lead to concealed abnormal expenditures of enterprise operating because of the ignorance of market supply-demand situation and competitive factors. Then, are there any better pricing methods?
How to determine whether fixed assets investment or other investment projects are rewarding? How to measure the necessity of investment?
It’s hard to reflect the real performance of the enterprise because the financial ratios setting are not ideal and there is lack of reasonable comparison benchmark.
How to get the statements timely and integrally analyzed when the group is in large scale and has many branches?
How to make it easier for the relevant stuff and departments to understand the financial statements?
……

Course Benefits:
Understand the management layer’s expectation for financial statement analysis results
Master different financial statement analysis methods& techniques, also the efficient statement analysis models.
Penetrate the three statements, evaluate the enterprise operation status and the risks existed
Understand the financial analysis requirements in different stages and make better decisions for enterprise management utilizing financial statements analysis results
Think out of the box and master the significance of data analysis for company management

Course Introduction：
A.Thought: How much value can your financial analysis & decision-making create?
“Starbuck pricing strategy “Case: How much effect can the financial analysis have on enterprise decision-making?
Role transition of financial personnel  & the significance of statements analysis
Role & function transition of the financial personnel
Main purpose & importance of financial statements analysis

B.Establishment & analysis of financial analysis reports
Case quote：Logic relationship of financial statements
Relationships among the financial statements
Financial analysis focuses of different stages
Financial analysis---strategic planning
Effects of price variation on enterprise target  profit
Profit sensitivity analysis model
Practical case analysis
Common pricing decision methods
Three pricing strategies
Different pricing theories & analysis of the pros and cons
Case analysis: Product combination scheme analysis & case sharing of pricing strategy
Application of price strategy in practice
Comprehensive application of price variation in practice with 3 sets of exercises
Case analysis: Application of contribution margin analysis method in enterprise pricing
Financial analysis---investment decision
Break-even analysis in the stages of investment & operation
ROI analysis method
Important indicators of project investment return
Basic conception of investment accounting & investment revenue analysis
Analysis methods & key points of production inputs stage
How to analyze investment value& risk in the stage of production & operation
Case Sharing & templates analysis
Financial analysis---Operation Management
Important indicator analysis
How to select the efficient financial statements analysis steps according to the management expectations
Analysis & better application of the financial analysis methods
Application of ratio analysis & case analysis
Application of comparative analysis & case analysis
Application of elements analysis & case analysis
Application of qualitative analysis & case analysis
Effects of financial perspective analysis on management in the operation process
Focuses of monthly & yearly analysis
Problems & techniques in choosing priorities
Case analysis: Selection of  sales analysis perspectives & value of different perspectives

C.Financial analysis results—common misconceptions & notes
Veracity of data source
Common confusions
Stepwise improvement
Presenting financial statement analysis results with no-fiscal language
Charts expression
Introduction of special expressions
How should the financial personnel get involved in management

Summaries & Interactions

Course arrangement：