Synergy Group 快销、耐销、零售、批发行业第一期

Synergy Group

快销、耐销、零售、批发行业第一期

本期价值要点：
1. 制造商、零售商，挖掘共性问题，多角度透视业内财税问题
2. 圆桌讨论，共同探讨经销商管理中众所周知的秘密，寻求最佳财税解决方案
3. 市场拓展、门店扩张、现金流快，一起寻觅现金管理的奥妙

同行观点：
1、搞营销是常态，引发的财税处理也十分复杂，希望能寻求合理的方法提升财务效率
2、经销商多是利益驱动、十分狡猾的，如何管理好经销商是一门学问。
3. 快销行业和一般行业不同，回款很快，如果资金管理的好，将会创造很大的资金价值！

同行案例：
情景一：公司产品销售渠道有两种，一种直接给卖场，一种是由经销商再售往其它地区的门店或卖场。为了市场发展，公司时有折扣促销活动。直接销往卖场的通过开红字发票即刻，然而经由经销商出货的，需要逐层向上追溯，流程及手续异常繁琐。现在通过下一次销售进行价格折让或者其它非正规方式处理，但始终存在隐患。希望能和同行探索如何安排折扣促销等相关活动，帮助公司提高财务效率。
情景二：公司的产品皆是由经销商销往各个门店或超市，公司根据区域市场的不同，会有不同的区域市场策略，有的区域经销商价高、有的区域价低，经销商为了利益存在跨区域销售，为企业拓展地区市场产生极大的不利影响，这种情况如何进行控制？
情景三：公司的业务正在快速拓展，对资金提出很高的要求，因为快销行业汇款快，所以想通过建立资金池，减少贷款金额，希望能和同行对此多加讨论。

特邀主持人
税务经理，北京美缇商贸有限公司

议程安排
13:00-13:30 签到
13:30-14:00 Part One：现场Benchmark——与会同行个人及公司介绍, 需求及学习期望
此环节主要目的是通过了解每一位参会同行的具体情况，进行相互熟识，并在之后的话题探讨中，能更好的挖掘共性问题及探讨方向。
14:00-15:00 Part Two：营销活动的财税处理
此环节中介专家将会先介绍实操案例与做法，面临的具体问题及解决思路等，然后组织大家进行讨论，最后点评解决类似问题的方法及需要避免的风险点与注意事项等
1）买赠、折扣、积分换购、有奖销售等促销活动
2）商超费用、促销返利的合理安排
3）不同企业眼中的“视同销售”
4）经销商跨区销售的控制
15:00-15:15 茶歇
15:15-16:00 Part Three：挖掘资金管理的价值
此环节中介专家将会先介绍实操案例与做法，面临的具体问题及解决思路等，然后组织大家进行讨论，最后点评解决类似问题的方法及需要避免的风险点与注意事项等
1）资金的合理分配与使用
2）资金池的管理及应用
16:00-16:45 Part Four：电商对快销、耐销、零售、批发的冲击
此环节为探讨分享，参会同行可以发表自己的观点，与其它参会同行头脑风暴，一起探索解决方案
1）电商的快速发展是否对企业造成了实际业务上的影响
2）合作还是竞争，企业是否应该涉足电商跟随时代潮流？
16:45-17:00 对下一期SG活动内容的期许

Key Value Point:
1. Manufacturer and retailer digging for the common problems, analyzing financial problems from multi angles.
2. Round-table discussion on the public secret of franchiser management, searching for the best finance solution.
3. Marketing development, retail store expansion, fast cash flow, probing what’s behind cash flow management.

Peer View:
1. Marketing promotion is the common status, the way of handling is also complicated, a reasonable way to lift efficiency is expected.
2. Franchisers are mostly motivated by profits and sneaky, how to have a good control over franchisers is an art.
3. Fast retailing industry is differentiated from ordinary industry as fast payment collection, a smart control over capital will creates huge value.

Cases in the industry:
Scenario 1: There are two methods to sell products, one is to the stores directly, and one is to the stores in other areas transferred by franchisers. Companies hold discount promotion from time to time for the marketing sharing. The products sold directly to the stores can be recorded by the issuance of the scarlet letter invoice, while those sold by the franchisers need to be tracked back, very complex procedures. There is still hidden trouble even conducted by price concession during the next sale or other unofficial ways. Let’s explore how to arrange discount selling related events to lift the efficiency of the company accountants.
Scenario 2: All the products are sold to the stores or supermarkets via franchisers, there are different marketing strategies based on the area, such as price difference, which causes big negative influence on company’s regional market expansion, how to supervise this situation?
Scenario 3: With the development of company’s business, there will be high requirement on capital since the fast payment in fast retail marketing. Let’s discuss how to lower the loan on capital through the foundation of the capital pool.

Agenda
13:00-13:30 Sign in
13:30-14:00 Part One: Benchmark on site—Introduction of peer and company, their needs and expectation.
This part is to let everybody know each other to better excavate the common points in the later discussion.
14:00-15:00 Part Two: Finance solution of marketing campaigns
During this part experts will introduce the practical experience, specific questions faced and the way of thinking, etc. let people discuss, and then he will comment the methods of the similar problems, the risk points to avoid and do’s and don’ts.
1. Gift-giving sales, discount, points redemption, prize-giving sales, etc.
2. Reasonable arrangement of stores and supermarkets expenses, promotion.
3. Equivalent sale in different industries.
4. Supervision over inter-district sales
15:00-15:15 Tea Break
15:15-16:00 Part Three: The value of the digging on capital management
During this part experts will introduce the practical experience, specific questions faced and the way of thinking, etc. let people discuss, and then he will comment the methods of the similar problems, the risk points to avoid and do’s and don’ts.
1. Rational distribution and use of capital
2. Control and use of capital pool
16:00-16:45 Part Four: the impact the E-commerce on the fast-moving consumer, durable consumers, retail markets, and wholesales.
This part is for discussion and sharing, peer can share their points of view, doing brainstorming, exploring solutions
1. Does the fast development of E-commerce cause real business effects on companies?
2. To co-operate or compete, should the companies follow the current trend to get involved in the E-commerce?
16:45-17:00 the expectation on the next SG event.